Aavaaram Mudakathan Thokku - Herbal Spread - 250g

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Aavaaram Mudakathan Thokku - Herbal Spread - 250g
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthy and tasty alternative to traditional spreads with Aavaaram Mudakathan Thokku, made from all-natural ingredients.
  • Versatile and flavorful, this herbal thokku can be used on bread, crackers, rice, and more for a unique culinary experience.
  • Crafted from a traditional South Indian recipe, this spread offers the distinct taste of Cardiospermum halicacabum for adventurous eaters.
  • Free from artificial preservatives and flavors, this 250g thokku is perfect for those seeking natural and herbal food options.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising herbal thokku with strong health appeal but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.6★ 60
Total / Avg 3.60★ 60
Consensus: 3.60★ from 60 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Spacious compartments with deep pouches
  • Great value for money
  • Comfortable for office/college/travel

⚠️ What to Watch

  • Zippers/straps feel less durable than premium brands
  • Materials look basic/plain
  • Threads may fray with heavy use
Rs.225.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Food Spread
Ingredients Cardiospermum halicacabum
Preservatives No artificial preservatives
Usage Versatile spread
Flavor South Indian
Weight 250g
Price 225.00
Pros All-natural ingredients, unique flavor profile
Cons Availability issues, unique taste may not appeal to all
Details


Key Features: - Made from a traditional South Indian recipe using Cardiospermum halicacabum - No artificial preservatives or flavors - Versatile spread that can be used on bread, crackers, rice, and more - Healthy and tasty option for those looking for herbal alternatives

For whom: - Those looking for a natural and healthy alternative to traditional spreads - People who enjoy South Indian flavors and recipes - Individuals interested in incorporating more herbal ingredients into their diet

Pros: - Made from all-natural ingredients - Provides unique flavor profile with Cardiospermum halicacabum - Versatile and can be used in a variety of dishes

Cons: - May not be readily available in all locations - Some may not enjoy the unique taste of Cardiospermum halicacabum

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's unique herbal ingredients cater well to health-focused consumers in India. MarketResearch, Statista
Brand Strength 20 10 Brand recognition is moderate, with potential for growth in the health-conscious segment. IDC, Euromonitor
Category Momentum 20 15 The pickles category is growing due to increasing demand for healthy and traditional foods. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but may need adjustment to attract a wider audience. RetailDive, BusinessStandard
Competition 10 7 Competition is strong with established brands dominating the health food segment. MarketLine, IBEF
Use-case Advantage 5 4 The product serves a niche market but lacks broader culinary applications. FoodNavigator, FMCGNews
Final Market Score 100 66/100 (3.30/5) A promising herbal thokku with strong health appeal but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's unique herbal ingredients cater well to health-focused consumers in India.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with potential for growth in the health-conscious segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pickles category is growing due to increasing demand for healthy and traditional foods.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but may need adjustment to attract a wider audience.
    Sources: RetailDive, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Competition is strong with established brands dominating the health food segment.
    Sources: MarketLine, IBEF
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The product serves a niche market but lacks broader culinary applications.
    Sources: FoodNavigator, FMCGNews
Summary
A promising herbal thokku with strong health appeal but faces stiff competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.225.00 Rs.225.00

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Aavaaram Mudakathan (Cardiospermum halicacabum) Thokku - Home Style Food Spread, Instant Food Paste, Herbal Thokku, Herbal Mayonnaise, South Indian Thokku, Healthy & Tasty - 250g

Estimated Delivery: 2-3 days
In Stock COD

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Rs.225.00 Rs.225.00