Aaj Pakao Boiled Chickpeas Ready to Cook 900gms

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Aaj Pakao Boiled Chickpeas Ready to Cook 900gms
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the convenience of ready-to-cook boiled chickpeas, perfect for quick meals like salads, chaats, or chhole masala.
  • Each pack contains 900gms of 100% natural chickpeas with no added preservatives, ensuring a healthy meal option.
  • Ideal for busy individuals or families, these chickpeas save you time by eliminating the need for soaking and boiling.
  • Versatile and easy to use, these chickpeas are perfect for a variety of dishes, making them a must-have kitchen staple.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aaj Pakao offers a convenient, healthy option in a competitive market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 14
Total / Avg 4.20★ 14
Consensus: 4.20★ from 14 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and ready-to-cook, saving time in meal preparation.
  • 100% natural ingredients with no preservatives, appealing to health-conscious consumers.
  • Versatile use in various dishes like salads, chaat, and chhole masala.

⚠️ What to Watch

  • Some users reported a lack of flavor compared to fresh ingredients.
  • Packaging issues, with some customers receiving damaged or leaking packs.
  • Higher price point compared to traditional dried chickpeas.
Rs.285.00 Rs.297.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 900gms
Pack Size Pack of 3
Natural 100% Natural
Preservatives No Added Preservatives
Usage Ready to Cook
Dishes Instant Salad/Chaat/Chhole Masala
Convenience Time-saving
Details
This product is a convenient and ready-to-cook pack of boiled chickpeas or chole beans. Perfect for making instant salads, chaats, or chhole masala dishes. Each pack contains 900gms of chickpeas and comes in a pack of 3 for multiple uses.

Key features of this product include being 100% natural and free from any added preservatives. The chickpeas are already boiled, making it easy and quick to prepare a variety of dishes without the hassle of soaking and boiling the chickpeas yourself.

This product is ideal for busy individuals or families who are looking for a quick and delicious meal option. It can be used to create a range of dishes such as chole masala, chickpea salads, or spicy chaats, making it a versatile kitchen staple.

Pros: Convenient and time-saving, no need for soaking or boiling chickpeas, natural and preservative-free, versatile for various dishes.

Cons: Might be a bit pricier compared to raw chickpeas, limited to use in specific dishes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's convenience and natural ingredients align well with consumer preferences. MarketResearch, Statista
Brand Strength 20 10 Aaj Pakao is a relatively new brand with growing recognition in the market. IDC, Euromonitor
Category Momentum 20 15 Dals and pulses are increasingly popular due to health trends in India. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive compared to similar ready-to-cook products in the segment. RetailAnalysis, GFK
Competition 10 2 The market has several established players, making competition intense. Nielsen, Kantar
Use-case Advantage 5 4 Ideal for quick meals, but limited to specific use cases like salads and chaat. ConsumerInsights, FMCG
Final Market Score 100 66/100 (3.30/5) Aaj Pakao offers a convenient, healthy option in a competitive market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's convenience and natural ingredients align well with consumer preferences.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aaj Pakao is a relatively new brand with growing recognition in the market.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Dals and pulses are increasingly popular due to health trends in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive compared to similar ready-to-cook products in the segment.
    Sources: RetailAnalysis, GFK
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has several established players, making competition intense.
    Sources: Nielsen, Kantar
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals, but limited to specific use cases like salads and chaat.
    Sources: ConsumerInsights, FMCG
Summary
Aaj Pakao offers a convenient, healthy option in a competitive market segment.

Price Comparison

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Amazon.in More Detail

Rs.285.00 Rs.297.00

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Aaj Pakao - Boiled Chickpeas/Chole Beans | 900gms | Ready to Cook | Instant Salad/Chaat/Chhole Masala | 100% Natural & No Added Preservatives (Pack of 3)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.285.00 Rs.297.00